Podcasting Grows In Popularity http://www.clickz.com/stats/sectors/entertainment/article.php/3494771 › › › Entertainment
By Sean Michael Kerner | April 3, 2005
According to new research from The Pew Internet and American Life Project, 29 percent of Americans over the age of 18 with iPods or other MP3 players have listened to podcasts. Pew had predicted the growth early this year after studying sales of portable MP3 players.
Pew estimates over 22 million American adults own an MP3 or iPod player, and more than 6 million of these owners have listened to podcasts. The study surveyed 2,201 people, 208 of whom were MP3 or iPod owners. Pew did not survey anyone under age 18.
The podcasting phenomenon began last year as iPod and other MP3 device users began to broadcast audio files to download onto media devices. Podcasts are based on RSS enclosure technology, and can be subscribed to much as a user can subscribe to a text blog. In fact according to Lee Rainie, director of the Pew Internet & American Life Project, there's a direct relationship between blogging and podcasting.More here