A few months before the Zune launch, I predicted in a previous post that Microsoft would have a lot of trouble competing with Apple, due to Apple's coolness factor. How did they upstage Microsoft this time?
Not by unleashing a new iPod with tons of super neat features, but by reinventing their least popular one, the Shuffle and making it look cool again. As soon as I saw this commercial, I knew who it was, and it wasn't just the white headphones. Apple makes it look easy to be cool.
So the Shuffle is now the hot item of the season, and meanwhile the Zune looks like a far second.